Even with the advances in communication technology like SMS messaging, email marketing remains a viable, profitable business strategy. But, as with all marketing, it is critical to send out content that is relevant to your recipients. Consider that sentence carefully—”so long as you are sending out content that is relevant to your recipients…” Herein lies the end determination of whether your email marketing campaign will be effective. If you send email content that is of little or no interest to your recipients, those emails will die a quick death, sent with one stroke to the trash file.
Email marketing uses email to promote your product or service, engage with potential customers, and develop a deeper relationship with current customers. Let’s take a look at some of the most recent email marketing statistics:
- 59% of Hubspot’s email survey respondents say marketing emails influence their purchase decisions.
- The ROI on email marketing remains strong—for every $1 you spend on email marketing; you can expect a return of $42.
- Emarsys says email continues to be the main driver of customer retention and acquisition for small and midsize businesses. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.
- Email marketing remains the third-most-popular distribution channel behind social media and company websites.
- According to GetResponse, the average “open” for a welcome email is 82%
- To get an even higher open rate, it has been shown that emails with a personalized subject line are 50% more likely to be opened.
- A Campaign Monitor study revealed that marketers who use segmented campaigns note as much as a 760% increase in revenue.
- According to Omnisend, companies that sent three “abandoned cart” emails to customers who placed items in their cart then failed to checkout received 69% more orders than companies who sent only one such email.
- Emails that include a video have been found to increase click rates by 300%
- Almost half of all consumers polled said they welcomed promotional emails from their favorite brands—so long as those emails only came once a week or so.
- Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.
As you can see by these statistics, email marketing is still an important marketing channel. It’s one of the top ways to reach your audience, and it can improve sales and bring in new leads.
What Are Some Advantages of Email Marketing?
Some of the major advantages of implementing email marketing into your advertising strategies include:
- Mobile users are easily reached through email, with a large percentage of adults accessing their emails almost exclusively from their phones. Unlike texts, there are no charges to the consumer associated with emails, and emails allow much more space for content than texts.
- Business owners can stay connected with their customers through email more personally than through social media.
- When email marketing is used thoughtfully, in-store sales can be significantly driven via email coupons and specials.
- Those who use email marketing successfully know how easily emails can be customized and personalized.
- Perhaps the best advantage of email marketing is that it is inexpensive compared to other forms of advertising. Small businesses on a tight budget will especially appreciate this aspect of email marketing. It’s easy to get started with email marketing, so there is virtually no reason not to take advantage of this tactic.
Get Help from The Experts – Hire a Full-Service Email Marketing Agency
“I don’t have time or the resources to plan and execute an effective email strategy.” If you feel this way all is not lost. By hiring a full-service email agency, you can achieve the results you need through email marketing. A reputable email marketing agency uses industry best practices, has worked on countless email strategies and plans, and has a tool kit of tactics to maximize your email marketing campaigns. They can help you with subject lines, pre-headers, calls-to-action, segmentation, testing, automation, scoring, and nurturing. An email marketing agency can save you time and resources and take your campaigns from ordinary to extraordinary, allowing you to focus on your business, brand vision, and sales strategy.
Email Marketing for the Future
If you wonder whether you should invest in email marketing in the coming months, the answer is a resounding “yes.” In many ways, email marketing outperforms social media by significant levels. Despite the positive returns on email marketing campaigns, the average company spends less than 15 percent of its marketing budget on email. So remember, whether you need to lure customers back during a global pandemic or to expand your markets when life returns to “normal,” email marketing is one of the best avenues to accomplish those tasks.
