A person’s intelligence quotient, or IQ, can help with understanding complex math problems or making the right decisions on a standardized test. Psychologists are now just as interested in EQ, or emotional intelligence quotient, to discover how people understand how…
The process of collecting and analyzing big data is more than smart; it’s nothing short of brilliant. Yet without the ability to interpret and take action on that wealth of information, it’s about as relevant to your marketing efforts as…
What makes a B2B marketing strategy successful isn’t always the same as what works in the B2C marketplace. To move up to the big leagues, B2B companies need to take a systematic approach to lead generation, lead nurturing, and content…
From personal finance to managing corporate funds, accountants serve a vital role across a wide range of industries. Financial planners, CPAs, CFOs, finance consultants, tax professionals, and other wealth management experts subscribe to Accounting Today magazine to stay current in…
The value of big data to marketing analytics is clear. With it, you can monitor every aspect of your marketing and gain insight into correlations only big data could reveal. What does big data mean for your customers, though, and…
Marketing automation is vastly more powerful than conventional email service providers’ tools because it elevates your email marketing efforts from simple logistics to a broader, top-down view. With it, you develop a strategic approach toward email marketing that produces consistent…
Buyers today don’t wait to have content spoon fed to them. They go out and find the information they need, grazing from this website and nibbling from that review site as they form their initial impressions. Content is a major…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SME, an organization dedicated to the advancement of manufacturing and preparing the current and future workforce, has selected Reach Marketing as its list management firm. SME helps manufacturing professionals find further education and…
How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly to higher open and click-through rates. Discover how much of a difference split-variable testing can…