Category Email Marketing

Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving…

Email is a fundamental building block of virtually any modern marketing campaign, so why are some companies still struggling with it? How can businesses enjoy more success with their email marketing today – not after weeks of tinkering and testing?…

Data governance and housekeeping aren’t the sexiest subjects in email marketing, but they’re two of the most important. Undeliverable email messages aren’t just a lost opportunity; they’re an added expense. Email delivery rates fell 11 percent in 2015, according to…

You’ve probably done it yourself, possibly even this morning: You open your in-box, scroll through the dozens of emails waiting for you, mentally assign each of them a priority, and save a stack for later. For email marketers, that isn’t…

Testing is a crucial element of any email marketing strategy, but how do you decide what to test? Instead of seeing testing as a matter of switching out one gear for another in an otherwise well-oiled t’s helpful to look…

As digital channels go, email is a venerable one. For years, it’s been a reliable, efficient means for marketers to connect with their audience. That doesn’t mean email marketing has grown stagnant, though – quite the opposite. Email’s longevity is…

For a marketing channel that’s only been a factor for a couple of decades, email has accumulated its share of marketing myths. Here are some of the most tenacious ones, along with the truth behind them.

Would it seem a little strange to get a gift wrapped in red flocked paper with green foil trees on it? Do you crave a hot pumpkin spice latte in the middle of July? How about fireworks in the middle…