Big data is no longer a novelty in countless scientific and technical fields; it’s an absolute necessity. That’s becoming equally true in marketing, and not only for analyzing huge volumes of consumer data in B2C applications. B2B industries become more…
It’s impossible to overstate the impact big data has had on business. With it, companies have transformed how they handle everything from inventory to customer service. It isn’t enough, though, to access this information; if big data isn’t actionable and…
Big businesses generate an even larger amount of information on their prospects and customers, but all too often, it’s isolated in filing cabinets and CRMs. That siloing of information limits growth; companies can’t readily scale up operations without losing some…
How do you know when your marketing efforts are working and how well they’re performing? Unless your analytics can show you precisely how your marketing campaigns translate into revenue, you aren’t getting the whole story. With marketing automation and its…
Data science underlies so many aspects of modern marketing that it’s hard to overestimate its impact. From the basics of list hygiene to your most sophisticated content-rich lead nurturing strategy, information management is crucial to your marketing success. It isn’t…
The process of collecting and analyzing big data is more than smart; it’s nothing short of brilliant. Yet without the ability to interpret and take action on that wealth of information, it’s about as relevant to your marketing efforts as…
The value of big data to marketing analytics is clear. With it, you can monitor every aspect of your marketing and gain insight into correlations only big data could reveal. What does big data mean for your customers, though, and…
Big data’s applications in marketing are readily apparent. From straightforward tasks such as tracking customer transactions to more sophisticated processes like assembling a coherent customer profile from information spread across multiple platforms, big data’s changing how modern marketing looks. To…
Everyone’s talking about big data, including us, and with good reason. Big data has the power to transform marketing in ways that nothing else has since the advent of the Internet. It’s essential to understanding larger trends and spotting relationships…
