Direct mail took a major leap forward when information technology allowed list managers to personalize messages for their customers. When mail no longer arrived addressed to “Occupant,” response rates rose dramatically. Variable data printing, or VDP, takes that concept a…
If you were to name a social media channel with more than 150 million active users per month and 75 million daily users, you might think of heavy hitters like Facebook and Twitter. The meteoric rise of Instagram makes it…
A picture may be worth a thousand words, but when sending images via email, sometimes it’s best to hold off on sending single-image messages. Images are powerful, but they also have their drawbacks. Not every email client permits them, and…
While George Jetson’s foldable flying car isn’t a reality yet, video mail is a piece of the future you can make happen today – at least in theory. Video mailing gives recipients a chance to experience your company in a…
Since it came online, Twitter has revolutionized social media 140 characters at a time. It’s an instantaneous way to let followers know your latest news or stay connected with you. Its compact bursts of information and ease of re-tweeting make…
Google goes through hundreds of updates annually, making SEO a moving target for content creators. This year’s Google’s algorithm changes require SEO specialists to up their game and refine their marketing strategies. In our previous article, we explained that Google…
Last Wednesday, Reach Marketing sponsored the All About eMail Live Breakfast in New York City. The theme of the breakfast was “The Business of Business-to-Business Email: Where You Need to Focus Your Efforts in 2014.” Our CEO, Greg Grdodian, was one…
Each of Reach Marketing’s more than 1,200 individual datacards, including compiled, response and database lists, contains a wealth of detailed information. With this quick guide, you’ll understand the different parts of a datacard and how to maximize its utility for your business.…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Design-2-Part magazine, a leading industry publication for engineers and purchasing managers across a wide spectrum of manufacturing and research sectors, has chosen Reach Marketing as its exclusive list management firm. The Design-2-Part Subscribers…
