The Language of Email Marketing
With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make the most of their investments. As with any technology, though, it has its own vocabulary that can be tough to…
Lauren Popek, Marketing Director
Data’s Influence on Content and Decision-making
Marketing analysts expect 2015 to be a banner year for content, but what influences how that content is created and distributed? Big data has the answers. Data and content are more closely connected than you might think: with data analysis…
Big Data: What’s Hot, What’s Hype for 2015
While everyone from astrophysicists to molecular biologists are excited about what big data means for their area of research, you don’t have to be a scientist to appreciate what it can do. Big data – or more accurately, the ability…
Email Marketing Trends and Traps in 2015
Email marketing remains one of the best ways to reach a large and targeted audience at a low cost. Although that’s great news for legitimate B2B businesses, the proliferation of email has also opened the door to ineffective or unscrupulous…
Infographic – 10 Interesting Stats About Email Marketing
Everyone knows email marketing is an effective tool for boosting revenue, but they may not know how big a difference it makes in leads’ buying decisions. Here are some facts and figures about email that illustrate how much email marketing…
Focus: Financial Planning Subscribers List
Leaders in business and personal finance have trusted Financial Planning magazine since its creation in 1970. Financial consultants, CPAs and investment advisors get the knowledge they need to manage their clients’ wealth from this highly respected magazine.
How to Reach Corporate Executives
Business owners, leaders and C-level executives hold tremendous influence over their organizations’ decisions. In many cases, they are the final arbiters of spending choices, so reaching them with persuasive offers is critical. Three Key Factors in CEOs’ Decision-Making When deciding…
Are You Winning at Content Marketing?
Having a content strategy isn’t the same as having a successful content strategy. Almost every B2B and B2C business offers some kind of content to its prospects, but not all of them are seeing a worthwhile return on their investments.…
How to Reach Accounting Professionals
Accounting professionals have great influence over their clients’ budgets, and they keep a close eye on their own buying decisions as well. Independent CPAs, CFOs and other professionals with an accounting background typically have significant discretionary income, but they’re rarely…