Marketing has always been a data-hungry field. The more marketers knew about their audience, the more closely they could tailor their message to their customers’ needs, and that’s still true today. The difference in modern marketing is the sheer volume…
For professionals in information and technology sectors, the only constant is change. They need to stay up to date, and Information Management magazine keeps them current. With the Information Management Magazine Subscribers Mailing List, Reach Marketing connects you with more than…
Your audience is more than a collection of data points; they’re people, and they respond best when they’re treated that way. Customized content that appeals to specific audience segments, personalized email and targeted campaigns put you in touch with the…
Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from an alien landscape to the position of the player’s character in this virtual space needed…
Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content and a delivery system that reaches the right audience at the right time is a…
Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who aren’t yet ready for your sales team, adapt to shifting markets, segment your audience, supply…
Teachers invest more than time in education; they also invest their money. In 2013, teachers in grades K-12 spent an estimated $1.6 billion in classroom tools, according to research from the National School Supply and Equipment Association. Offers of sporting…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Emerald Expositions, the leading owner and operator of b2b and consumer tradeshows in the U.S., has added new-to-market trade show attendees to its database resulting from the acquisition of GLM (George Little Management).…
According to a recent report by the Content Marketing Institute and MarketingProfs, B2B marketers know it’s important to include more content in their marketing mix but find it a challenge to produce a constant stream of relevant content. In today’s…
