Want to get people to listen? Tell them what they’re interested in hearing. Content marketing taps into the reasons your prospective customers seek out information and positions you as the source of that knowledge. Cost-effective, sustainable, and highly measurable thanks…
Autoresponders, those email service provider tools that send out a quick message triggered by a specific action, are a valuable but frequently overlooked marketing tool. An estimated 40 percent of B2B companies don’t use autoresponse emails as part of their…
Data science underlies so many aspects of modern marketing that it’s hard to overestimate its impact. From the basics of list hygiene to your most sophisticated content-rich lead nurturing strategy, information management is crucial to your marketing success. It isn’t…
Pharmaceutical spending in the U.S. is projected to top $330 billion in 2015. Worldwide, a burgeoning population is set to drive pharmaceutical demand even higher, making it an estimated $840 billion dollar industry by year’s end. The leaders of this…
Every company knows social media is valuable, but how do you keep your social media strategy garden-fresh? How important is it to your overall marketing plan? How much of a difference does it make to your bottom line? In this…
Whether they work directly on-site or from an executive office, construction professionals share one common trait: they’re practical thinkers. To market effectively to people in the construction industry, B2B companies must drop many of their conventional marketing strategies and go…
A person’s intelligence quotient, or IQ, can help with understanding complex math problems or making the right decisions on a standardized test. Psychologists are now just as interested in EQ, or emotional intelligence quotient, to discover how people understand how…
The process of collecting and analyzing big data is more than smart; it’s nothing short of brilliant. Yet without the ability to interpret and take action on that wealth of information, it’s about as relevant to your marketing efforts as…
What makes a B2B marketing strategy successful isn’t always the same as what works in the B2C marketplace. To move up to the big leagues, B2B companies need to take a systematic approach to lead generation, lead nurturing, and content…