The Future Is Now for Email Marketing
When Marty McFly went to the future in “Back to the Future Part II,” October 2015 was the date he set. The late 1980s’ vision of 2015 wasn’t much like reality in some ways; we still don’t have hoverboards, and…
Lauren Popek, Marketing Director
Artificial Intuition and the Predictive Power of Big Data
Some marketing masters seem to have a sixth sense for how to manage a campaign or what leads truly want in their content. Sometimes, they come up with campaigns that strike just the right notes to produce outstanding results, and…
Reach Marketing at the Folio Show!
CEO Greg Grdodian, VP of List Brokerage Joel Manning and VP of Business Development John Lignos represented Reach Marketing at the Folio Show October 19th – 21st at Booth #120. The Folio:Show provides the essential tools publishers need to navigate…
Quick Wins: What You Can Do Today to Boost Email Response
Email marketers know that seeing the full value of a transformed marketing strategy doesn’t happen overnight. It takes time to realize returns on your investment. That doesn’t mean you have to wait to see any effect, though. Quick wins –…
Where Does Big Data Come From?
Marketing automation relies on big data to give it its predictive power. With it, companies are able to understand an unprecedented amount of information about their audiences and deliver more of what their customers want, but where does all that…
How to Sell to Manufacturing Professionals
From independent small to mid-size businesses to global corporations, manufacturing professionals guide every step of the supply chain from raw materials to end-user products. Working in research and development, work process design, consultancy, distribution, customer service, and executive capacities, manufacturing…
5 Ways to Help Your Email Open Rate
Snappy graphics, brilliant content, and a can’t-miss call to action only work for your email marketing strategy when people open your emails. Here’s how you can boost open rates from the start and make sure your content team’s hard work…
Publishing Executive Live: The Evolution Summit
Greg Grdodian, CEO Reach Marketing, participated in a panel discussion at Publishing Executive Live: The Evolution Summit held Tuesday, September 29th, at Brasserie in NYC. The panel discussed how publishers can make the organizational and cultural transformation needed for success,…
How to Reach Contracting and Construction Professionals
New commercial and residential construction, renovations, remodeling, and infrastructure maintenance all have one thing in common: the need for highly skilled construction personnel to handle the work. Professionals in the construction sector, including SMB owners and independent contractors, rely on…