Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on an assembly line. Marketing messages should feel as natural and personalized as a one-on-one conversation…
With its low cost and potential for high returns, email marketing has earned its place at the center of B2B marketing programs. According to the Direct Marketing Association, businesses can achieve ROIs of more than $45 for every dollar spent…
It’s impossible to overstate the impact big data has had on business. With it, companies have transformed how they handle everything from inventory to customer service. It isn’t enough, though, to access this information; if big data isn’t actionable and…
The mortgage market is a specialized field of banking and lending, and the professionals who work within it need knowledgeable sources of information. More than 107,000 of these specialists, including corporate mortgage managers, C-level executives, financial advisors, CPAs, and bankers,…
We now read more emails on mobile devices than on desktops. Analysts argue about precisely when that crossover happened, but they agree that mobile-first design is a necessity. The mobile revolution isn’t new, but the speed of it is; according…
With baby boomers retiring at a rate of more than 10,000 people a day, the need for long-term care solutions is projected to increase well into the next two decades. As members of a vitally necessary and growing career sector,…
Getting your email to your audience doesn’t mean they’ll read it – unless you know how to make your message shine. You only have seconds to make a great impression with your mail, so make them count with our at-a-glance…
Big businesses generate an even larger amount of information on their prospects and customers, but all too often, it’s isolated in filing cabinets and CRMs. That siloing of information limits growth; companies can’t readily scale up operations without losing some…
Not all leads are created equal. Discovering which leads need nurturing and which are ready to play a starring role in your sales team’s monthly figures is critical to your revenue marketing strategy. Learn how much of a difference lead…
