To increase B2B sales, you must have a well-performing lead generation process that will align marketing and sales so they can work as a team to win customers. By understanding the process in a simple funnel, you can track where…
The Software as a Service (SaaS) sector has emerged as a highly promising field, with companies increasingly relying on SaaS platforms for their operational needs. Remarkably, the SaaS market has seen over 500% growth in just seven years. With the…
Marketing is a field that is constantly evolving, which can be both exciting and challenging. And it can be very stressful. Especially now in the digital age when competition is fierce. But luckily for marketing professionals, we have a great…
How PPC Advertising Can Increase B2B Lead Generation PPC advertising from Google Adwords & Bing Ads is a critical component for any B2B company looking to increase lead generation. PPC allows businesses to display their services or products to prospects…
An important tactic for generating high-quality B2B leads is developing a substantial SEO strategy. The goal of SEO is to use search engines to drive visitors to your website where they can see your value proposition. How to Use SEO…
Sales can be a challenging and stressful career, especially when you are constantly trying to meet sales targets and close big deals. But luckily for sales reps and sales managers alike, we have a great collection of sales memes that…
The sales pipeline is no longer a straight shot from your first impression to closing a sale. Today, potential customers educate themselves, and they come to you knowing a great deal about you. Now, your leads are 50% to 80%…
With an effective lead generation strategy, your company can get 133% more revenue than you’ve planned. (Marketo) Lead generation marketing has become more challenging in today’s globally competitive marketplace. Businesses flood consumers with information every day, offering their products and services.…
Email deliverability is the ability of an email message to get into the recipient’s email inbox. It’s also related to inbox placement – whether an email appears in the primary inbox, promotional box, or spam folder. You’ve worked hard creating…
