Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential buyers and handing them off to sales, prospects themselves are doing much of the heavy…
When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus on the setup and lose sight of the ultimate goal – driving revenue. Without that long-range view, though, you could…
Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to embrace it. Marketing teams that gain a thorough understanding of how marketing automation works, what automation can do for them,…
You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly 8 out of 10 buyers believed brands didn’t have thorough knowledge of them. Having your…
In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business owners, startup founders, CIOs, IT management professionals, statisticians, researchers, data governance consultants, IT security officers, and other leaders in information…
Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content and what you can learn about them by analyzing the way they interact with your…
It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for you – and another to truly understand the ramifications of a system that fuses the art of…
Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your own region. Combined with local and regional lead gen activities, mobile and internet channels amplify…
Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; if too many items are missing or where they shouldn’t be, an orderly space quickly…