6 Simple Steps to Segmentation
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom has a specific set of concerns and challenges that they look to you to solve.…
Lauren Popek, Marketing Director
Reach Key Decision-Makers in the Legal and Business Field
The legal profession is an exacting one requiring a great deal of subject knowledge. Marketing also depends on data, and the BridgeTower Media Legal Masterfile available through Reach Marketing connects you with some of the most influential professionals in the…
Enhance Your Data and Enhance Your Customer Experience
Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? If you’re like most people, you have. Long forms might be a necessity for some…
MARKETING AI: How Well Does Your Marketing Automation Solution Scale?
For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the moment you secured your first major investor, or the acquisition of a new startup. The…
The New World of Data Management
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially inert. That’s wholly different from today’s view of data as a dynamic, multifaceted aspect of…
Finding the Leads You Need Through Third-Party Sources
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight about your leads, but it also has value to others who also want to connect…
Reach Key IT and Healthcare Management Professionals
Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level of individual patients to big-data applications that give researchers deep insight into whole communities, data now plays a critical role.…
Gaining an Edge with Lead Scoring
Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a maximum of 7.4 billion customers (and counting). In the B2B marketplace, your target audience is…
Marketing Database Game-Changers in 2017
There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through these steps in real time. The subtler relationships between data sets are revealed through in-depth…