Data is dynamic; it doesn’t stay in one place, and it needs to interact to produce meaningful insight. Database mapping organizes data sets and tables into groups that can then be linked to show how they relate. By putting the…
The effectiveness of data-driven strategies hinges on the accuracy and relevance of the data being used. This is where data validation comes into play. Data validation is the process of ensuring that the data you collect, store, and utilize meets…
You have data in your database that has become dormant, but how do you re-engage with them? When do you know it’s worth investing in re-engagement? You want to increase your email database significantly, but how do you securely bring…
Your sales and marketing teams have goals in common, but it’s often a challenge to achieve them with gaps in communication. CRM integration puts everyone on the same page and gives them the same working knowledge of your audience as…
When you discover what inspires a buying decision, you know how to help other leads get there. Lead lifecycle analysis gives you deep insight into how and why leads become buyers and buyers become brand loyalists. At Reach Marketing, we…
The Guided Buyer’s Journey At Reach Marketing, we deploy marketing automation to transform how organizations identify, track, engage, and analyze their audience. By orchestrating the sales and marketing automation process into a guided journey, we maximize every lead into a…
Your company’s success depends on it in today’s online marketplace. And now, more than ever, there’s intense focus on Lead Generation, a fundamental concept in modern B2B marketing. Simply put, on-point lead generation leads to a bigger sales pipeline, more…
Any B2B company needs sales-qualified leads to grow, and in order to sustain revenue growth, there must be a consistent supply of these leads. But keeping a pipeline full of quality leads comes with its own set of difficulties. It’s common knowledge…
In-Person Interactions Have Returned, but Do They Align with Client Desires? Businesses must refresh their lead generation tactics to become more data-oriented and attuned to prospective clients’ preferences. To evolve, organizations should adopt an updated B2B sales strategy that includes:…
