Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way…
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take…
What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion…
Data has value, and like anything of value, it needs to be secure. Data security is more than a pressing issue for customers and leads whose data could be hacked; it’s also a concern for the businesses to which they…
From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals grow their businesses and manage their personnel, Progressive Human Resource Management offers in-depth articles, news, and…
Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing – and just as quick to spot approaches that are uniquely relevant to them. With…
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that…
Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A simple typo or transposition error can make the difference between getting your marketing message to…
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably…
