Marketing is increasingly built on data. Database services provide the raw material for constructing buyer personas, developing account-based marketing strategies, and analyzing your audience’s needs. But what principles govern the data on which modern marketing rests? We’ve put together the…
When talking about marketing automation, we often discuss how it breaks down silos and removes walls between various sales and marketing platforms, but there’s another wall that’s tougher to open up: the one between you and your buyers. Database services…
Email automation and marketing automation are no longer in the early-adoption stage; they’re now part of the mainstream, yet too many businesses aren’t getting the most from their marketing technology. They’ve got the basics in place – email marketing management,…
Major changes to data privacy are coming, and they could dramatically alter how businesses and buyers interact. If regulatory repeals to internet privacy go through as they’re currently slated to, then internet service providers will then be able to sell…
Ancient Greek philosophers were brilliant enough that we’re still reading them today, but were they smart enough to outline what email marketers should study? In a way, yes. We think of email marketing and automation as distinctly 21st century phenomena,…
From corporate counsel to maritime law, personal injury lawyers to criminal prosecutors, legal professionals play pivotal roles in public, private, and commercial sectors. Progressive Law Practice keeps lawyers and legal professionals informed of the latest news in their diverse industry,…
class=”imgFull” If you went to your local hardware mega-store and had a blank check to buy what you needed, you could get everything necessary to build a home from the foundation up – with one major exception. When you buy…
Marketing automation is a significant investment of time and resources, particularly for B2B businesses that rely on long-term lead generation and nurturing. Yet for all the energy businesses put into marketing automation, many of them don’t see results as quickly…
Newsletters are an incredibly powerful lead gen tool. With a well-developed newsletter program, you gain access to leads’ contact information, maintain steady connections with your prospects, and pick up referrals from forwarding.
