Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into…
When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, though, predictability is the goal. You want to know exactly how reliable your lead gen…
Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few years now. Recently, marketing database consultants have developed a new and even more sophisticated way…
Trade shows remain one of the best ways to connect with key decision-makers in person, particularly in the B2B sector. The Emerald Expositions Trade Show Attendees Mailing List offers unparalleled access to business owners, independent contractors, and key corporate and…
With every new technology comes a whole mythology about what it can do and how it works. MARKETING AI® is no exception; while the novelty of marketing automation has worn off as businesses become more familiar with it, machine learning…
The Turing Test is the ultimate test of machine intelligence. Developed by Alan Turing long before the nascent AI we see today, the test involves how well a machine can mimic human responsiveness as measured by another human. In other…
What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your customers’ needs better, and customize your content to wrap prospects in a comfortably personalized user…
What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have a tough time playing baseball in a bowling alley, and although you could bowl in…
It’s as true in business as it is in kindergarten: Unless you’re the only kid in the class, you’re going to be subject to the occasional popularity contest. Every new lead who runs across your brand is making a snap…