Efficient database management depends on having a strategy in place for managing existing data and incorporating new information as it comes into your sales and marketing automation system. Too many businesses use an ad hoc setup for migrating and managing…
Whether you invest a little in content or a lot, you only get full value from it if you’re repurposing your longer pieces for use across all channels. Once you own your content, it’s yours to reshape and bring to…
You can only market effectively to prospects when you understand who they are. Getting to know them can be an arduous process, especially in digital environments where tech-savvy customers have become well aware of the value of their data. They…
Efficiency is built into automation. It’s what allows car companies to roll thousands of new vehicles off their assembly lines every day. Marketing automation is likewise efficient, and a better understanding of how it works will help you maximize efficiency…
Sourcing Effective, Affordable Online Marketing Today’s options in terms of marketing are perhaps unparalleled in human history—certainly in modern history. It’s more affordable to reach more people more quickly than ever, and key to this trend in today’s business world…
Marketing automation is an incredibly powerful tool-set, but without an idea of what you want to build or how you want it to work, it can’t transform your sales and marketing results the way businesses might hope. While every business…
Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and marketing mix, watch for these challenges to overcome.
Your MARKETING AI® is up to the challenge of delivering email to the right recipients thanks to its data enhancement capabilities, but it can’t make them open and read. To do that, you need human ingenuity fused with machine intelligence.…
Most major advances in technology come with a corresponding leap in complexity. When cars first became common, for example, the need for roads, traffic control, and gas stations suddenly grew exponentially. Database marketing managers are still at the dawn of…