Clean, Connected Marketing Data
Database Services
Data Warehouse | Data Hygiene | Duplicate Identification
Why Reach?
Your Data. Our Focus.
We work with your team to craft an optimal data strategy, establish scalable data infrastructures, efficiently manage your data, and provide insights to guide your decisions.
Expert Data Management
We centralize your data into a single, organized system for accurate information and better business decisions.
Built for Your Stack
We offer tailored services to fit your specific needs, building and maintaining a data infrastructure aligned with your marketing goals.
Improved Data Quality
We improve data quality and accessibility, streamlining processes for effective marketing and operations.
Built to Grow
We offer scalable solutions that keep your data organized and accessible as your business grows.
What Can You Achieve with Robust Data?
Robust data gives you a stronger foundation for decisions and execution. When records are accurate and consistent across systems, targeting improves, reporting lines up, and teams spend less time troubleshooting data issues—freeing up time to focus on campaigns and growth.
Verification
Data HygieneServices
Our Data Hygiene services ensure your database is free of errors, redundancies, and outdated information, enabling precise personalization and more meaningful customer interactions while saving you money by reducing wasted resources.
Unification
Duplicate Identification
Duplicate data can clutter systems and hinder marketing strategies. Our Duplicate Identification service uses sophisticated algorithms to detect and eliminate duplicates, streamlining data management for more effective marketing.
Get The White Paper: The Critical Role of Data Hygiene
The Impact of Our Expertise
Happy Customers are our Passion
Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services.
”The Reach Marketing staff you have assigned to Northwell are some of the most dedicated, gifted and intelligent people I have ever had the pleasure to work with. Our Marketing Automation and Database teams have united in a very powerful way which has allowed us to achieve exceptional performance, witnessed by the results we have achieved.”
VP Customer Insights & Analytics, Northwell Health
“Reach Marketing has been an invaluable database and audience development partner. They have facilitated significant growth within our database and provided indispensable strategic support throughout the entire process. ”
Vice President Regional Marketing / Database Marketing, Gartner
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Frequently Asked Questions
Explore frequently asked questions about our services, processes, and industry insights.
Reach Marketing collaborates with a diverse range of industries. These include: Information Technology, Business Services, Media, Financial Services, Manufacturing, Electronic Products, Healthcare, and various other industries, demonstrating the versatility of our services.
When someone says they are “platform agnostic,” it typically means they are impartial or neutral toward choosing between different technology platforms. In a business context, this can mean that a company or individual doesn’t favor one operating system, software, hardware, or technology over another. Instead, they focus on functionality and performance, choosing the best tools or platforms based on the specific needs of a project or objective, rather than being limited by allegiance to any particular technology. This approach enables flexibility and adaptability in solving technological challenges.
Reach Marketing has been serving clients since its establishment in 2011. Over the years, our experience has deepened, allowing us to refine our strategies and services to better meet the evolving needs of our clients. Our long-standing presence in the industry is a testament to our commitment to excellence and the trust our clients place in us.
While both a Data Warehouse and a Customer Data Platform involve data consolidation, the scope, functionality, and end-use of these systems differ substantially, with CDPs being more focused on marketing needs and customer-centric insights, and data warehouses serving broader analytical needs across an organization.
The frequency depends on your industry and how quickly your data changes. Regular reviews and updates—typically every 6 to 12 months—are recommended to keep data relevant and useful.
Database services ensure data quality through regular data cleansing, validation, and deduplication processes. These services maintain accurate and up-to-date records, eliminating errors and inconsistencies that could negatively impact marketing efforts. High-quality data leads to more reliable analysis, better customer targeting, and improved campaign outcomes. Furthermore, maintaining data quality helps in building customer trust and compliance with data protection regulations, reducing the risk of legal issues and reputational damage.