Data Hygiene

Keep your data accurate, up-to-date, and ready for action.

Data Hygiene Services

Cleanse | Append | Enhance

Why Reach?

Reach Customers More Effectively

Our solutions ensure accurate data management and empower you to make informed business decisions, all while lowering your marketing expenses.

Proven Expertise

Our extensive knowledge and years of experience in data hygiene ensures your data is clean, accurate, and reliable. Our proven methodologies and best practices guarantee top-notch data quality.

Comprehensive Solutions

We provide a wide range of data hygiene services. Our solutions are designed to address every aspect of data hygiene, ensuring your data remains current, accurate, and actionable.

Cost-Efficiency

By reducing errors and maintaining accurate contact information, we help you minimize wasted resources and enhance your return on investment.

Enhance Your Data Efficiency

Clean, well-maintained data leads to more targeted marketing campaigns, better customer insights, and improved decision-making. Reach Marketing enhances your data hygiene practices, offering services that maintain data accuracy, prevent data decay, and improve overall data quality. This positively impacts your marketing campaigns and business operations, maximizing your return on investment.

Data Cleanse

Guarantee Data Accuracy


We meticulously scrub your databases to correct or eliminate corrupt, incorrect, or improperly formatted data, ensuring your records are pristine and accurate.

Error Correction: Address inaccuracies to ensure data correctness.

Removing Duplicates: Eliminate duplicate entries to maintain data uniqueness.

Standardization: Harmonize formats and data values for uniformity and easier management.

Normalization: Standardize data to ensure consistency and compatibility across different systems.

Data Verification

Ensure Data Reliability


Our data verification process is thorough and precise, guaranteeing the reliability and accuracy of your data.

Validation Checks: Implement protocols to verify data accuracy.

Reference Comparison: Cross-check data against reliable sources to confirm validity

Consistency Checks: Ensure uniformity and consistency across data sets.

Audit Trails: Maintain detailed records of verification processes for transparency and accountability

Data Append

Expand Your Data’s Reach


We enhance your existing records with additional, up-to-date, and relevant information, filling in gaps and expanding the comprehensiveness of your database.

Email Append: Add current email addresses to your contact lists.

Postal Append: Update mailing addresses to keep contact information current.

Reverse Append: Associate more detailed data points with existing contact information.

Enrichment: Augment records with deeper insights such as demographics, firmographics, behaviors, or additional contact details.

Reactivation Model

Customers’ behaviors and engagement levels vary, necessitating personalized communication strategies. Generalized approaches or lack of communication are common missteps in marketing. A distinct strategy is needed for actively engaged customers compared to those who haven’t interacted in a while. Our reactivation model plays a crucial role here, identifying disengaged prospects who are still viable for win-back programs and filtering out those unlikely to yield returns. This targeted approach helps in effectively converting leads into loyal customers.

Benefits:

  • Target Communications with Laser Accuracy
  • Enjoy Greater Win-back Potential
  • Improve Personalization
  • Gain Greater Prospecting Effectiveness

Need Help with Data Hygiene?

Every data point matters. Start your journey to a robust, efficient, and scalable data warehouse solution today!

B2B Email Append Pricing

If your customer file input is:The price paid for valid email addresses added to your customer file is:
Up to 75,000 names$.40 per record
75,001 – 300,000$.30 per record
301,000 – 600,000$.25 per record
600,001 – 1,000,000$.20 per record
1,000,001- 5,000,000$.12 per record
Over 5,000,000$.09 per record

Consumer Email Append Pricing

If your customer file input is:The price paid for valid email addresses added to your customer file is:
Up to 75,000 names$.25 per record
75,001 – 300,000$.22 per record
301,000 – 600,000$.17 per record
600,001 – 1,000,000$.15 per record
1,000,001- 5,000,000$.12 per record
Over 5,000,000$.08 per record

Data Hygiene: Critical to Campaign Success

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The Impact of Our Expertise

Happy Customers are our Passion

With Reach Marketing, every data point matters. Begin your journey to cleaner, more efficient, and scalable data today!

”The Reach Marketing staff you have assigned to Northwell are some of the most dedicated, gifted and intelligent people I have ever had the pleasure to work with. Our Marketing Automation and Database teams have united in a very powerful way which has allowed us to achieve exceptional performance, witnessed by the results we have achieved.”

VP Customer Insights & Analytics, Northwell Health

“Reach Marketing’s data hygiene services have greatly improved the accuracy of our database. Their meticulous approach has enhanced our marketing efforts and overall campaign effectiveness.”

Director, Marketing Operations, Rhode & Schwartz

Need More Information?

Frequently Asked Questions

Explore frequently asked questions about our services, processes, and industry insights.

Data verification is the process of ensuring the accuracy and reliability of your data by implementing validation checks, cross-referencing data against reliable sources, and conducting consistency checks across data sets. This thorough and precise process guarantees that your data meets high standards of accuracy and consistency. Data verification is essential because it helps maintain data integrity, reduces errors, and ensures that the information used for decision-making and customer interactions is trustworthy and up-to-date.

Reach Marketing has been serving clients since its establishment in 2011. Additionally, our senior team members each bring decades of expertise, ensuring that our strategies and execution are grounded in extensive industry knowledge and proven best practices.

Data cleansing involves the meticulous process of correcting or eliminating corrupt, incorrect, or improperly formatted data within your databases. By addressing inaccuracies, removing duplicate entries, and standardizing data formats, data cleansing ensures that your records are pristine and accurate. This process enhances data quality, leading to more reliable insights, better decision-making, and improved operational efficiency.

Data append services enhance your existing databases by adding missing or updated information, such as email addresses, postal addresses, and additional contact details. These services help fill gaps in your data, making it more comprehensive and actionable. By leveraging data append services, your business can improve targeting, increase the effectiveness of marketing campaigns, and maintain up-to-date contact information for better customer engagement.