(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —— Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community for more than 83 years. Advertising Age features ongoing coverage of strategic topics like CMO strategies and data-driven marketing, complemented by breaking news on digital, social media and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List and the annual Agency Report.The Advertising Age Subscriber File contains 58,650 print and digital subscribers and an online readership of 840,000. Reach Marketing will also manage the Creativity Subscriber File. These files were previously managed at Merit Direct.
Advertising Age’s highly responsive list includes Fortune 500 company executives as well as top-level personnel at up-and-coming firms. Their readership has a keen interest in seeing beyond the marketing horizon to discover tomorrow’s innovations in advertising, marketing and media.
Elena Balint, Director of Audience Development for Advertising Age, expanded on the company’s choice of Reach Marketing. “Our business is evolving as rapidly as the industry changes, and a critical part of our growth model is forming partnerships with innovative companies that can help us optimize our value to the community.”
Greg Grdodian, Partner at Reach Marketing, was enthusiastic about working with the prestigious brand. “Advertising Age is synonymous with creativity and innovation, which makes them a perfect partner.”
About Reach Marketing
Reach Marketing (https://reachmarketing.com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy.
*All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.
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