(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SourceMedia, one of the premier publishers in the financial services industry, has selected Reach Marketing as its exclusive list management firm. SourceMedia reaches key financial, technology, corporate management and general business decision-makers within the banking, mortgages, payments, capital markets, municipal finance, accounting, healthcare, benefits, and investment advisory markets with a wide range of online and paper publications. The SourceMedia Masterfile consists of 1,579,013 mailing addresses, 930,305 email addresses and 1,314,764 phone numbers. These files were formerly managed by MeritDirect.
Anchored by bank executives, CFOs, financial advisors, accountants, employee benefits directors, and technology managers SourceMedia’s extensive list of publications offers leading-edge data, analysis and insight from an award-winning editorial team. Web seminars and conferences add depth and scope to the company’s portfolio for business leaders who seek more knowledge and growth. SourceMedia brands include American Banker, Employee Benefit News, Financial Planning, On Wall Street, Accounting Today, The Bond Buyer, Health Data Management, Information Management, National Mortgage News, Mergers & Acquisitions, Insurance Networking News and Credit Union Journal, plus several others.
Greg Grdodian, CEO of Reach Marketing, said, “It’s an honor to represent this prestigious brand of world class publications in the marketplace. Finance is the control center for every business, and SourceMedia has the most comprehensive coverage of the key executives that make buying decisions for their organizations.”
“Over the past year, SourceMedia has doubled the size of its audience database while maintaining a high percentage of decision-makers,” said Adam Reinebach, Executive Vice President, Marketing Solutions, SourceMedia. “Reach Marketing has a creative, experienced team that understands our markets and the needs of our marketing clients. We’re excited to work with them.”
