B2B Lead Generation: A Success Story with Reach Marketing
Episode Description
Join us for an in-depth exploration of how Reach Marketing — a leader in B2B lead generation and recipient of prestigious honors like the Marketo Revvie Award and Putman Media Award — helped a large dental insurance company grow its audience, engage key decision-makers, and boost demand for its services.
In this episode, we’ll cover:
- Client Background: Large Dental Insurance Company
- Largest dental plan system in the U.S., covering 68 million individuals
- Serving all 50 states, D.C., and Puerto Rico through 39 independent member companies
- Key audiences: local businesses seeking employee dental benefits, plus insurance providers and brokers
- Core Challenges
- Audience Growth: How to expand the prospect base with high-intent leads
- Targeted Communication: Reaching multiple segments with the right message at the right time
- Brand Education: Differentiating the dental company’s offerings in a competitive market
- Engagement: Capturing broker and insurance provider mindshare
- Service Demand: Converting awareness into tangible business growth
- Reach Marketing’s Approach
- Data-Driven Targeting: Leveraging their proprietary ReachBase for precise audience segmentation
- Cross-Channel Engagement: Email campaigns, display ads, and thought leadership content
- Personalized Messaging: Tailoring outreach to distinct pain points of brokers vs. local business owners
- Optimized Timing & Frequency: Testing and refining send schedules for maximum engagement
- Performance Tracking: Real-time monitoring of open rates, click-throughs, and conversions for continuous improvement
- Results & Key Outcomes
- 225,000+ New Prospects added to the client’s reach
- Double-Digit Engagement in email and content campaigns
- Higher Brand Recall among key decision-makers
- Increased Conversion Demand with noticeable uptick in leads and quote requests
- Cost Efficiency gains through smarter segmentation and precise targeting
- Awards & Recognition
- Marketo Revvie Award for excellence in marketing automation and personalization
- Putman Media Award for integrated marketing leadership
- FAQs on B2B Lead Generation
- Industries Served: From Information Technology to Healthcare and Financial Services
- Effective Strategies: Segmentation, content marketing, and multi-channel outreach
- Key Metrics: Open rates, click-through rates, conversion costs, ROI, and lifetime value
Why Listen?
This real-world case study reveals the strategies behind a high-impact B2B lead generation campaign. Tune in to discover how you can apply these insights to expand your own audience, craft targeted messaging, and turn visibility into measurable growth.
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