The technological revolution has rocked a number of industries from newspapers to network television. Marketing has felt the force as well, and direct marketing has taken on a deeper meaning as social media and virtual presence put you in your…
In an ideal world, every email you wrote would flow effortlessly from your fingers with no need for editing. You’d touch every one of your prospects’ pulse points without ever missing the mark. You would strike that perfect balance between…
Pinterest has quickly become the third largest social network behind only the two behemoths, Facebook and Twitter. For January 2012 comScore, an Internet marketing research company, reported the site had 11.7 million unique U.S. visitors, making it the fastest site…
Profiling is the practice of analyzing your customer database and using the resulting model to identify prospects. Many firms base their prospecting solely on standard data card variables, overlooking more nuanced information like size, type of business and location of…
Reaching your customers through email and social media has its benefits, but sometimes there’s no substitute for direct mail. Direct mail lets you address each segment of your market with a customized, focused message. However, mail costs money – money…
Marketers can promote their companies using prospecting lists with identified socially active people from Facebook, Twitter and LinkedIn. By targeting these prospects through postal and email channels and rewarding them for joining their online communities, marketers can receive powerful endorsements…
To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key elements of a pitch that will entice your customers to open their email and act. Utilization of the IOU principles…
Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing response. There are more than 50,000 mailing lists available on the market today, created from a variety of sources. It…
If you clearly establish your goals, list growth will come. If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First, outline your goals. Are…