Everyone loves choices, and preference pages on your website or newsletter subscription form let your visitors design their own experience. That’s an important courtesy to extend to your audience for many reasons; it lowers opt-out rates significantly, puts more control…
When trying to connect with decision-makers, businesses often encounter the people who hold the purse strings first. Financial executives exert a tremendous amount of influence on spending decisions for their organizations, and they are often the people you most need…
Content marketing is one of the hottest trends in marketing today, and it’s tailor-made for B2B use. When working with B2B clients, you’re dealing with an already knowledgeable audience; delivering useful content to prospects who know your industry gives you…
Within the past year, mobile devices quietly passed a crucial milestone: They are now the most-used means for people to check their email, surpassing home and office computer use. For email marketing, that’s huge news, and it means a dramatic…
This article was updated on 4-26-2021. When polled about their biggest issues in B2B marketing, about 7 out of 10 business owners cited greater lead generation as their primary challenge. With such obvious importance being placed on B2B lead generation…
You’ve probably read plenty of articles telling you why you need to make Pinterest part of your social media strategy, but knowing that you need it and understanding how to use it are two very different things. If you’ve just…
The gulf between IT and marketing used to be vast, but with the ascendancy of consumer electronics and nearly universal familiarity with the rudiments of HTML, marketing professionals can benefit tremendously from learning a few clever coding tricks. Your development…
People subscribe to your newsletters and opt in to your email for a reason: They want to hear from you. That doesn’t mean they want to hear from you every day, however; every relationship needs a little breathing room, and…
From “Open, sesame” to “abracadabra,” the idea of magic words holds powerful appeal. Businesses hope to find their own versions of magic words when they use buzzwords to punch up a progress report or add spice to marketing copy. When…