The Power of the A/B Split Email
If you ever played a game of Hot or Cold as a child, you know the importance of using up-to-date information to govern your choices. As you moved closer to the hidden prize, just knowing if you were getting warmer…
Reach Marketing Blog
How to Reach Manufacturing Professionals
ecently, a study by Gardner Publishing was conducted to determine how manufacturing specialists consume media. They concluded that the majority of these professionals subscribe to manufacturing magazines. Who would have thought? These executives are always on the move and do…
Social Media Takes a Bigger Bite of Marketing Budgets
Social media occupies more of your marketing department’s time with every passing month, and not just because everyone checks their Facebook and Twitter feeds during lunch. The connections people form via Pinterest, Twitter, and other social sites have a vast…
Reach Marketing Wins List Management of Haymarket Media U.S. Subscriber Files
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Haymarket Media, a global media company, has awarded Reach Marketing exclusive management of their U.S. subscriber files. Haymarket’s U.S. division covers a broad range of markets including healthcare, information technology, sales and marketing, compliance and…
Building a Better Email Strategy
Everyone knows that email marketing is one of the most cost-effective strategies available, but figuring out how to make the most of it can be a challenge. Most businesses working on their own never discover the formula for success; many…
Reach Marketing Wins List Management of Putman Media
PEARL RIVER, N.Y.- Putman Media, a leader in business-to-business publishing for the manufacturing sector, has chosen Reach Marketing as its exclusive list manager. The Putman Media Masterfile contains 249,035 email addresses, 337,520 postal addresses, and 204,226 phone numbers. The lists were formerly managed by Infogroup.…
More Digital Trends 2013
Did you Blog for your Business Today? Speaking of blogging, few B2B or B2C companies should be without one at this point. Relevant, regularly updated blogs give search engines and human visitors what they want most: fresh content. Every blog…
Michelle Roth Joins Reach Marketing as VP Audience Development Services
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Reach Partner Greg Grdodian is proud to announce the hiring of another professional to its team of respected industry leaders with the addition of Michelle Roth as Vice President of Audience Development Services. With 22 years…
Reach Marketing Wins List Management of Emerald Expositions
PEARL RIVER, N.Y. — Emerald Expositions, formerly Nielsen Expositions, has awarded Reach Marketing exclusive list management of its portfolio of subscriber and trade show attendee files. These files consist of decision-makers working in industries such as photography, design and architecture, apparel and retail. The Emerald…