Reach Marketing Blog

Reach Marketing is an integrated marketing solutions company combining traditional marketing methods with digital age technologies. Our staff is committed to helping  marketers reach their target audience and grow their business. In our blog, we will offer tips, news, information…

The list is arguably the most important variable to test in direct mail and e-mail marketing (other strong candidates would be price, offer, format, sales appeals, envelope teasers, and subject lines). Here are some guidelines that can make your list tests more…