Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory fad, a niche product for a particular segment, or does it have broad appeal and long term value? Think of…
Big data is more than a marketing buzzword. The ability to collect and analyze massive amounts of information gives businesses valuable insights into everything from who their customers truly are to how these customers make their most important buying decisions.…
Most companies use email marketing to connect with their customers, yet few know how to maximize their time invested. Marketing strategies that use a free email service provider instead of dedicated email management systems that are integrated into a marketing…
It’s no secret that email marketing is one of the most versatile and cost-effective channels to connect with your audience, but are you maximizing its impact with other elements of your marketing strategy?
Security technology-based careers are booming and part of that burgeoning growth comes from technology used in the workplace. As mobile devices and Big Data become increasingly central to how businesses run, the need for better security grows too.
Why Marketing Automation Makes Sense Running a successful demand generation or lead management process requires that B2B marketers give individual responses to every prospect throughout the buying process. Because of the large volume of many marketing campaigns, it is not…
I’ve used Datanyze as an indicator of market share and customer retention among software companies in the marketing automation sector. However, before readers draw too many conclusions, a few caveats about the data are in order. First, Datanyze tracks over…
If you’re a marketer, you probably spend your days on some of the following; sending email campaigns, creating landing pages, writing content, posting on social media, updating your website, generating leads, sending leads to salespeople, responding to your boss about…
In the 1870s, a handful of painters rocked the art world with a strikingly new technique for capturing their subjects. Instead of painting every detail, these artists used blocks of brilliant color that combined to create a beautiful impression of…