Even if you aren’t well-versed in SEO, you’ve probably heard the cardinal rule of search engine optimization: Don’t post duplicate content. Google’s updates routinely penalize duplicate content, and rightly so. When you type in a search string, you don’t want…
The Reach Marketing staff enjoyed a night out at the ballpark. We went to the Rockland Boulders game and got to take a picture with Boulder Bird! We had a great time eating and rooting for the home team in the…
Once you get your prospects’ interest, how do you keep it or capture it again if it flags? Re-engagement is a key part of any marketing strategy, letting you salvage potential customers who might otherwise have left your sales funnel…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Agile Education Marketing, an education database and marketing services firm that specializes in serving the needs of the education sector, has selected Reach Marketing as its list management company. Education is a rapid-growth…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Pensions & Investments, one of the premier publications for pension, portfolio and investment management executives, has chosen Reach Marketing as their exclusive list management firm. Crain Communications, the parent publisher of Pensions &…
Ask any psychologist about Abraham Maslow, and you’ll instantly call to mind the researcher’s most famous contribution to the field: Maslow’s pyramid-shaped hierarchy of needs. Developed in 1943, Maslow’s theory asserts that people’s more basic needs must be met before…
Whether it was in high school, junior high or all the way back in kindergarten, most of us have wanted to sit at the cool kids’ table. To get there, we might have dressed or talked like the in crowd;…
PEARL RIVER, N.Y., June 11, 2014 – Reach Marketing, () the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added technology and marketing veteran David Klein as the company’s new Senior Vice President, Product Development…
Personalizing email means much more than just using the right salutation. It refers to everything you do to make each piece of email unique to its recipient. Why does personalization matter so much? Industry figures suggest click-to-open ratios for personalized…