Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one or two customers, that’s not too tough; you can simply talk with them one-on-one to…
A state-of-the-art marketing database without knowledge is like a new subway system without any commuters. Sure, it’s shiny, but it doesn’t accomplish anything. Where, then, do you get the data to populate your leads’ records? Increasingly, marketers find the answer…
In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend significantly on marketing technology; the other is their need to get their money’s worth once…
Construction professionals work in one of the nation’s most robust industries. From construction of new commercial or residential properties to infrastructure maintenance, they stay busy. The ReachBase Construction Professionals Mailing List connects you with more than 1.75 million engineers, project…
The volume of data marketers now have to manage is huge, and it’s constantly growing. Add that rapid growth to the mercurial nature of social media, and it’s clear why marketers need an assist from big data in the form…
Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both push and pull strategies to get the most out of their investments. Marketing automation software…
It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information about your audience, deliver relevant content, spur sales with special offers, and reward customer loyalty,…
Technology has become omnipresent in the workplace. No longer confined to electronics production and repair, it’s an essential element of many industries, including medicine, aeronautics, and telecommunications. The Techni-Tool Mail Order Buyers Business Masterfile consists of decision-makers who have a…
Email marketers are always on trend-watch. In a field as prone to change and innovation as theirs, it’s no wonder. Most of the time, diligence pays off, and students of the marketing game succeed as early adopters. Occasionally, though, a…