Email remains one of the most versatile tools in your marketing arsenal, playing a key role in everything from lead generation to customer loyalty incentives. Managing email marketing messages effectively and getting each message to the right recipient at the…
Accounting and finance professionals work in a booming industry sector. Banks and investment firms rely on their expertise, and they are important decision-makers as CMOs and advisors across a spectrum of other industries. The ReachBase Accounting Professionals Mailing List puts…
Would it seem a little strange to get a gift wrapped in red flocked paper with green foil trees on it? Do you crave a hot pumpkin spice latte in the middle of July? How about fireworks in the middle…
One of big data’s greatest strengths is its ability to paint a clear picture of trends that wouldn’t be visible without the number-crunching power to reveal them. It helps transportation engineers map new roads, medical researchers track responses to new…
B2B companies that come up with a successful lead generation strategy thrive, and email marketing is a major part of modern lead gen. How major? According to more than 600 marketing masterminds on LinkedIn, it’s in the top five most…
The old conceptualization of the sales funnel worked for decades, and while it’s still relevant, the shape and size of that funnel has changed dramatically. Your potential buyers aren’t passively waiting for your marketing company and sales team to feed…
It’s great when your marketing efforts win over a new customer with the first contact, but most relationships with your leads don’t start that way. In fact, only about 2 to 5 percent do. To capture the other 95 percent,…
In an ideal world, your customers would be loyal for life, but it doesn’t always happen that way. Valued customers move out of the region, change jobs, or just drift away. These customers don’t have to stay lost, though; it’s…
Marketing has become a data-driven enterprise, but marketing experts know that the solution isn’t just more data – it’s more accessible, usable data. That’s where big data processing systems come in. With a fully functional marketing automation system, busy executives…
