When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary Report from Ascend2. Lead nurturing came in a close second with more than 57 percent…
With nearly 190 million workers, the healthcare sector is one of the largest employers in the nation, and it’s poised to grow significantly over the next decade. The healthcare professionals within this burgeoning industry, including doctors and nurses, administrators, C-level…
Predicting the future has been a concern for mankind since we were painting on cave walls to ensure a successful hunt. For the first time, though, our prognostications can carry real weight. Instead of using crystal balls or cards or…
In virtually every industry, technology has become integral to its function. From data security to state-of-the-art network solutions for B2B and B2C companies, IT executives play key roles in risk management and business growth. The ReachBase CIO/CTO Masterfile contains vital…
It’s one of the most frequently searched topics in email marketing: What should our CTR be? You’ll read general industry standards that vary by a few percentage points, but it’s tough to find a single definitive answer. There’s a reason…
Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one or two customers, that’s not too tough; you can simply talk with them one-on-one to…
A state-of-the-art marketing database without knowledge is like a new subway system without any commuters. Sure, it’s shiny, but it doesn’t accomplish anything. Where, then, do you get the data to populate your leads’ records? Increasingly, marketers find the answer…
In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend significantly on marketing technology; the other is their need to get their money’s worth once…
Construction professionals work in one of the nation’s most robust industries. From construction of new commercial or residential properties to infrastructure maintenance, they stay busy. The ReachBase Construction Professionals Mailing List connects you with more than 1.75 million engineers, project…