Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is far more straightforward. While polls can be subjective, marketing data is rooted in hard science.…
Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; the reassuring blues and calming greens that appear on healthcare logos or the appetizing reds…
Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You can pay to acquire more of it or enhance its quality. You can even lose part of its value through…
With more than 1.5 million tax-exempt organizations nationally, the non-profit sector accounts for around 10 percent of all wages and earnings paid. Non-profits are part of a multi-billion-dollar industry that encompasses everything from local organizations to those recognized throughout the…
Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential buyers and handing them off to sales, prospects themselves are doing much of the heavy…
When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus on the setup and lose sight of the ultimate goal – driving revenue. Without that long-range view, though, you could…
Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to embrace it. Marketing teams that gain a thorough understanding of how marketing automation works, what automation can do for them,…
You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly 8 out of 10 buyers believed brands didn’t have thorough knowledge of them. Having your…
In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business owners, startup founders, CIOs, IT management professionals, statisticians, researchers, data governance consultants, IT security officers, and other leaders in information…
