Does your organization see marketing in terms of cost outlay or of revenue generated? All too often, it’s the former, yet marketing is a key revenue driver. The problem is, it’s often hard to see because marketers have historically faced…
Long-term success at lead generation takes time and the right marketing partners to implement. That doesn’t mean you can’t rack up some quick wins along the way, so let this list of must-do lead gen boosters inspire you to take…
Email is ubiquitous now, and yet chances are good that most of the email addresses you access aren’t being fully leveraged. An email address is more than a means to email your leads; it’s also a key to unlock new…
The global tire market is where the rubber meets the road for a wide array of industries, from commercial fleets and industrial vehicles to individual owners’ cars and trucks. Tire Business magazine, a Crain Communications masthead, is published twice monthly…
The New York Times points to automation as a potential threat to many sectors of the American workforce, and even those in creative fields such as marketing might initially look askance at AI. The good news is that marketing automation…
There’s a rule in improvisational acting and comedy: You don’t say “no” to someone else’s scenario. Instead, you say “yes, and” before contributing your part to the narrative. If your partner starts with “We’re on a ship,” you don’t respond…
What keeps customers coming back? That’s a central question for any marketer, but it’s mission-critical to B2B organizations that typically have longer sales cycles and more invested in each lead. While data enhancement is an important tool for customer acquisition,…
Big data has deep roots in highly technical and scientific fields, but its utility makes it beautifully suited to marketing applications too. Fortunately, marketers don’t have to understand the complexity underlying big data to make use of it. Data-driven marketing…
If knowledge is power, then the reference works that act as repositories of knowledge are especially potent. The Civic Research Institute, a provider of reference publications across a wide spectrum of industries, gives professionals in numerous fields the power to…