As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in a more volatile state than it has been in years. Professionals in the health insurance sector need to work especially…
Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just a few visionaries predicted the rise of mobile devices ten years ago, and at the…
It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the data-driven insights in the world won’t help your marketing efforts achieve much if they’re built…
In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how…
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold.” It’s a good philosophy for marketers…
Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the next one even more effective. Having accurate reports, then, is vital not only to your…
Non-profit organizations are thriving, and their mission statements are more diverse than ever. According to NonProfit PRO, a new generation is moving into leadership roles within the non-profit industry and actively working toward change. To achieve their goals, non-profit leaders…
Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items for sale that are a perfect match for your interests. You know about it from…
