Teaching Your Database How to See
You have a hidden superpower, and you might be surprised how often you use it. Remember that dress that was blue and black (or was it white and gold)? Maybe you used it when you read a graph or saw…
Reach Marketing Blog
How Smart Is Your Data Sorting Hat?
In her Harry Potter universe, J.K. Rowling’s magical sorting hat at Hogwarts automatically placed incoming students into the house where they would find the most success. You may not have wizardry at your disposal to tell your Gryffindor from your…
The Lead Gen Mistakes You May Not Know You’re Making
In some aspects of your marketing strategy, you can easily see and course-correct if you aren’t headed in the direction you want to go. Lead generation is a little trickier because mistakes may not take you in entirely the wrong…
MARKETING AI: The Care and Feeding of a Growing Brand
One of the most important roles marketing automation can play in a growing organization is establishing it as a bona fide brand. A brand is more than a name; it’s a guiding philosophy and an identity that become indelibly linked.…
Reach Key Decision-Makers in the Transportation Infrastructure Sector
America has over 4 million miles of highways, roads, and bridges, so it’s no wonder that adding onto and maintaining that essential infrastructure is a high priority. The professionals who design and build these roads get their news from Roads…
MARKETING AI: Real AI Is Coming – Are Marketers Ready?
Artificial intelligence is a science fiction staple, but the brainy machines haven’t always been benevolent. Look at HAL 9000, Skynet, or the rogue replicants of “Blade Runner” for just a few examples of AI run amok. But when tech experts…
Landing Pages That Send Conversion Rates Soaring
You’re making an offer. Your leads are interested enough to click through and learn more. Yet something’s stopping them from moving to the next step, and they bounce. What’s changing their minds and keeping them from converting?
Think Like an Investigative Reporter with Your Marketing Data
“Fake news” is a hot topic of conversation, but the reason it’s making headlines is that real news is enjoying a renaissance. Subscriptions to respected newspapers and journals are up across the board, and investigative reporters on television are drawing…
Suit Your Market to a ‘T’
Your audience has a lot of concerns and pain points to manage, but which ones matter to them most? How do they prioritize? How can you use that knowledge to help them make important buying decisions? To arrive at the…