John Wanamaker gave us what might be the most famous quote in marketing, and he did it before email marketing or marketing automation were even dreamed of: “Half the money I spend on advertising is wasted; the trouble is I…
The healthcare sector is one of the largest employers in the nation, and it’s poised for burgeoning growth over the next decade. Published by PMG360, Progressive Physician supplies medical professionals, clinicians, c-level executives, medical center administrators, and other decision-makers in…
Perfect partnerships are hard to find, but CRM systems have met their ideal match in marketing automation. Marketing automation is the yin to customer relationship management’s yang, a complementary technology that does for prospects what CRM does for buyers. Together,…
With its low cost, deep reach, and large scope, social media is irresistible to marketers. Unfortunately, many B2B prospects who are otherwise active on social media have no trouble resisting even the most appealing calls to action on these channels.…
What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like most professionals, the second thing you do is weed out the irrelevant messages, maybe even…
Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process of making customers feel cozy, but if you have more than a handful of buyers,…
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted marketing effort.
You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, expressly designed as lead gen catnip. Clickbait isn’t a bad thing by itself; as with…
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective email and direct mail communication?