When it comes to market segmentation, where do you draw your lines? Some segments are relatively easy to define based on geographical location, buying history, or lead score. Others are more complex, incorporating behavioral and contextual data to create a…
When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon for products you’ll never need or Googling information you can’t use? Probably never, yet B2B…
Baskin-Robbins knows a lot about manufacturing ice cream. They know even more about marketing it; their “31 flavors” promise has kept the brand popular since 1953. That number sticks in customers’ memories, but the actual number of flavors the company…
(Pearl River, NY) – Database & Marketing Automation firm Reach Marketing® has earned a place on the Inc. 5000 list of the fastest-growing companies in the country. A leader in sales and marketing automation, Reach Marketing offers a full range…
From specialty tires on industrial vehicles to commercial fleets to individually owned cars and trucks, the international tire market supplies a wide range of industries.
The old model of marketing was almost entirely a top-down phenomenon. Marketers decided what audiences wanted, sometimes with a little cursory market research, and then they pushed the product out to leads. Today’s B2B business scene is no longer just…
Some of what you want to know about your leads is straightforward. Other data only becomes clear after some effort. Basic contact data is only the beginning of what you can learn about your leads – and often, all you…
If they know you’re listening, customers are pretty forthcoming with their data. Give your leads a chance to tell you more about what they want, and they’ll share just about everything you want to know about them.
In B2B sales, leads rarely introduce themselves to you with cash in hand and ready to buy. They need to know more about your product line, your customer service, your commitment to them. Companies that focus solely on acquisition and…
