How PPC Advertising Can Increase B2B Lead Generation PPC advertising from Google Adwords & Bing Ads is a critical component for any B2B company looking to increase lead generation. PPC allows businesses to display their services or products to prospects…
An important tactic for generating high-quality B2B leads is developing a substantial SEO strategy. The goal of SEO is to use search engines to drive visitors to your website where they can see your value proposition. How to Use SEO…
Sales can be a challenging and stressful career, especially when you are constantly trying to meet sales targets and close big deals. But luckily for sales reps and sales managers alike, we have a great collection of sales memes that…
The sales pipeline is no longer a straight shot from your first impression to closing a sale. Today, potential customers educate themselves, and they come to you knowing a great deal about you. Now, your leads are 50% to 80%…
With an effective lead generation strategy, your company can get 133% more revenue than you’ve planned. (Marketo) Lead generation marketing has become more challenging in today’s globally competitive marketplace. Businesses flood consumers with information every day, offering their products and services.…
Email deliverability is the ability of an email message to get into the recipient’s email inbox. It’s also related to inbox placement – whether an email appears in the primary inbox, promotional box, or spam folder. You’ve worked hard creating…
What is the purpose of value proposition? In today’s online market, attracting qualified leads is a highly competitive undertaking. Whether you’re an agency specializing in commercial truck insurance or a software company, your website must present a simple and…
This is part 2 of Chapter 6 We left off talking about list-based retargeting. Next, we’ll move on to re-engagement, trigger, and flow strategies. Re-engagement Strategies No matter how tempting your offer may be, your audience will respond to it…
Any good marketer knows that data ultimately decides whether marketing campaigns are successful or not. To help organizations make informed marketing decisions, you have to quantify, measure, and analyze the metrics to understand the impact of marketing efforts. Two of…