You’re launching a new product and you need to get the word out to buyers who would be very interested in hearing more about it. Or you’re hosting an online seminar and need to reach a targeted audience who could…
If you suppose outbound marketing has fallen from favor, and associate the tactics that are used today with those of a few years ago, we say to you with 100% certainty that successful companies are leveraging it. For example, our…
Why an Email Marketing Agency Partner Will Give Your Brand a Competitive Edge Delivering personalization. Being disruptive. Breaking through the clutter. Being bold. These are just a few of the hundreds of phrases buzzing through the heads of anyone tasked…
Today’s top marketers use Marketing Automation to plan, launch, test and measure their marketing campaigns. They’re leveraging this huge advantage to work faster and smarter, creating and managing multichannel experiences for prospects and customers while gaining insights about preferences and…
Finding the Right Business Mailing Lists and Email Lists to Target Manufacturing Professionals Although global competition has taken market share away from the U.S. over the last few decades, U.S. manufacturing is still forecasted to increase faster than the general…
Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way to grow your own organization. Not every list rental opportunity is created equal, though, and…
Formal account planning strategies arose in the 1980s to court large corporate buyers. These techniques involved intensive effort from marketers to learn about the individual customers who made the greatest impact on profits. They learned their customers’ preferences over time…
We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and it’s one of the biggest reasons to automate. Leads enter at one end of the…
We’ve found that on average a typical contact database that spans over 24 months has an accuracy rate of 70% and is missing some key data fields necessary for personalized communications. What’s more, an incomplete or inaccurate mailing list will…
