Drastic cuts to the United States Postal Service personnel and locations, a severe proposed rate hike of 5.6 percent and rapidly changing technologies may have you feeling pessimistic about the future of postal marketing. Yet a recent survey by the…
Forrester Research predicts that the spend on creating, promoting, delivering and analyzing email marketing campaigns will reach $2.5 billion by 2016. This is because email is king. Since it remains the preferred channel for business communications, email addresses are a…
When email and direct mail are used together, response improves and brands are strengthened. Yet many marketers expect prospects to view their message through a single channel. They are overlooking the chance to establish a common branding thread and perhaps…
A private prospecting database contains names and addresses of as many people as you can identify who would be potential customers for your products and services. The prospecting database is created by identifying appropriate lists, merging these lists, eliminating duplicate names,…
Reach Marketing is an integrated marketing solutions company combining traditional marketing methods with digital age technologies. Our staff is committed to helping marketers reach their target audience and grow their business. In our blog, we will offer tips, news, information…
The list is arguably the most important variable to test in direct mail and e-mail marketing (other strong candidates would be price, offer, format, sales appeals, envelope teasers, and subject lines). Here are some guidelines that can make your list tests more…
