Why Context Is King
No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to say to your audience, you can’t expect them to listen. The context of that message,…
Category Reach Marketing
Is Your Data Doing Enough?
Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing…
Email Marketing’s Future: Predictions for 2021 and Beyond
To marketers not that long ago, email itself would seem like science fiction. Even early email marketing methods were vastly less sophisticated than what’s available today. What’s next for one of marketing’s most cost-effective and reliable channels? No one can…
6 Dos and Don’ts of Mobile Marketing Automation
Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your audience might be reaching you via mobile channels, it makes sense that the other transformative…
How Marketers Solve Their Big Data Challenges
Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering…
How To Reach Construction Professionals
The U.S. Department of Transportation estimates more than 66,000 bridges throughout the country are due for maintenance. The millions of miles of roads that keep us connected need upkeep as well. The people who maintain the nation’s infrastructure have a…
Why Email Marketing’s Still Big in 2016
Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving…
Tracking Attribution for Your Content Marketing
There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on site give you a good indication of how people interact with your content. How do…
5 Overlooked Elements of Email Marketing Success
Email is a fundamental building block of virtually any modern marketing campaign, so why are some companies still struggling with it? How can businesses enjoy more success with their email marketing today – not after weeks of tinkering and testing?…