Marketing to top marketers presents its own special challenges. Marketing and communications professionals, including CMOs, marketing directors, database marketers, marketing automation consultants, sales managers, and other key personnel within the marketing sector, have high standards for the offers they take.…
Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing will allow. White papers give them that in-depth information, and they also serve a host of useful purposes for you.…
You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the dozens (or maybe hundreds, if you’re a busy C-level exec) of emails making claims on…
What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program takes prospects on dead-end detours and meandering diversions rather than on a cohesive buying journey that results in a sale…
You don’t need to have watched Mad Men to see how technology has transformed advertising and marketing. Email, mobile technology, social media, SEO/SEM, and marketing automation have changed modern marketing at a bedrock level, turning it into a science as…
When it comes to marketing, clean data is the only kind you want. Without it, you aren’t able to contact your leads, understand what they need to make buying decisions, or learn more about your market. While data verification and…
B2B business owners are increasingly aware of the need for account-based marketing. In marketing surveys of B2B executives, as many as 90 percent of them believe that ABM is a proven revenue enhancer. By treating key accounts as “segments of…
The professionals who are a part of the Building Design + Construction Subscribers Mailing List are in the business of defining where other business takes place. They are at the forefront of architectural design and engineering, building the spaces where…
One of the biggest challenges of lead generation lies in knowing when you’re doing it optimally. You may have a good-enough system in place, one that channels more highly engaged leads toward your sales department and nurtures leads with lower…