In the dynamic world of digital marketing, Pardot consultants hold a significant position. They specialize in Salesforce’s Pardot platform, which offers robust solutions for B2B marketing automation. In this guide, we’ll walk you through a detailed roadmap on how to…
Today’s top marketers use Marketing Automation to plan, launch, test and measure their marketing campaigns. They’re leveraging this huge advantage to work faster and smarter, creating and managing multichannel experiences for prospects and customers while gaining insights about preferences and…
Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? The technology is there, but most businesses aren’t yet using it effectively. They have the…
The Red Queen in Lewis Carroll’s Through the Looking Glass had some sage advice for Alice: “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere…
Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them there can make the difference between earning a sale and losing a valued lead to…
Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree of customer insight we have now would have been science fiction just a decade ago.…
Nurture programs serve a dual purpose. From a customer’s perspective, they’re a vital service for leads who need more information to make pivotal buying decisions. By supplying prospects with details about their professional challenges and the steps they can take…
Much of marketing automation is geared to lead gen: lead scoring algorithms, nurture programs, and email marketing management are just a few of the tools that make customer acquisition easier. The technology’s just as effective for customer retention, but relatively…
You’ve chosen a marketing automation platform, installed the software, and trained your marketing personnel in how to use it. Now, you just need to wait while leads pour into your sales funnel and customers pop out the other side, right?…
