The Language of Email Marketing
With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make the most of their investments. As with any technology, though, it has its own vocabulary that can be tough to…
With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make the most of their investments. As with any technology, though, it has its own vocabulary that can be tough to…
Everyone knows email marketing is an effective tool for boosting revenue, but they may not know how big a difference it makes in leads’ buying decisions. Here are some facts and figures about email that illustrate how much email marketing…
Personalizing email means much more than just using the right salutation. It refers to everything you do to make each piece of email unique to its recipient. Why does personalization matter so much? Industry figures suggest click-to-open ratios for personalized…
Everyone loves choices, and preference pages on your website or newsletter subscription form let your visitors design their own experience. That’s an important courtesy to extend to your audience for many reasons; it lowers opt-out rates significantly, puts more control…
People subscribe to your newsletters and opt in to your email for a reason: They want to hear from you. That doesn’t mean they want to hear from you every day, however; every relationship needs a little breathing room, and…
While George Jetson’s foldable flying car isn’t a reality yet, video mail is a piece of the future you can make happen today – at least in theory. Video mailing gives recipients a chance to experience your company in a…
Loyalty programs have become the standard across multiple industries. Frequent flier miles, preferred member clubs and cash-back incentives reward customers for staying with a particular airline or bank. No business is too small to thank its regular customers in some…
By Greg Grdodian – Reach Marketing Inc. With the Target Marketing Magazine Subscriber Business Mailing and Email Lists, you can reach top marketing decision-makers within the ad agency, catalog, retail, e-commerce, publishing, manufacturing, non-profit, financial services and real estate industries.…
By Greg Grdodian – Reach Marketing Inc. Reach top commercial printing decision-makers with the Printing Impressions Magazine Subscriber Business Mailing and Email Lists. Watch the video below to learn more about these professionals. © Reach Marketing LLC 2013 All Rights…