Big data gives marketing analysts tremendous predictive power, letting them assess prospects’ behavior with ever greater precision and transforming millions or even billions of data points into a single coherent picture. The bigger the data, the more reliable its predictions,…
Marketing has always been a data-hungry field. The more marketers knew about their audience, the more closely they could tailor their message to their customers’ needs, and that’s still true today. The difference in modern marketing is the sheer volume…
Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from an alien landscape to the position of the player’s character in this virtual space needed…
By definition, big data is big. Under-powered analytical tools from five or six years ago can’t crunch the numbers and deliver the in-depth analytics you need to develop customer profiles and create custom content. Where that shortfall really shows is…
