What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications reveal the most promising paths to their users. Because big data gives you a big-picture…
Win-back strategies are vital to marketers. Every lead matters, and customers are far too valuable to lose to competitors or missed connections. Marketing automation tools excel at organizing campaigns designed to call promising leads and former clients back into the…
Mad Men may be off the air, but the image of the creative genius coming up with ad campaigns so startling and fresh that they resonate for years is still firmly fixed in many people’s minds when they think of…
One of big data’s greatest strengths is its ability to paint a clear picture of trends that wouldn’t be visible without the number-crunching power to reveal them. It helps transportation engineers map new roads, medical researchers track responses to new…
Marketing has become a data-driven enterprise, but marketing experts know that the solution isn’t just more data – it’s more accessible, usable data. That’s where big data processing systems come in. With a fully functional marketing automation system, busy executives…
Some marketing masters seem to have a sixth sense for how to manage a campaign or what leads truly want in their content. Sometimes, they come up with campaigns that strike just the right notes to produce outstanding results, and…
Marketing automation relies on big data to give it its predictive power. With it, companies are able to understand an unprecedented amount of information about their audiences and deliver more of what their customers want, but where does all that…
You don’t do business with data points; you connect with people. Without software to impose order on the torrents of customer and lead data that flows into your marketing director’s office, you can lose sight of individual customers in all…
Your hindsight may be 20/20, but how good is your foresight? That all depends on the tools you have available, say marketing researchers who are turning big data into big business for their client companies. Originally developed for scientific applications,…