Building Your Digital Hub
Think of your marketing database as a library. Do you want it to be a static repository of information where books gather dust and few people visit, or do you want it to become a community center where everyone in…
Lauren Popek, Marketing Director
Are Data Bottlenecks Limiting Your Growth?
On one side of the scale, you’ve amassed a wealth of information about your leads. On the other, you have volumes of outstanding content to share with them and guide them along their buying journey. There’s just one problem: data…
The Best Lead Generation Tool You May Not Be Using (Yet)
What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers for lead generation. You may not have thought of a marketing activity so effective, companies that do it regularly are…
These Marketing Automation Mistakes Could Be Holding You Back
If you only have a hammer, every problem is a nail. With marketing automation, you have the opposite issue – you have one of the largest and most powerful tool-sets available, and that can sometimes make it a challenge to…
Reach Key Lumber and Building Professionals
Whether it’s commercial, industrial, or residential building and maintenance, construction is a growth industry. All types of construction rely on sound building materials. The ReachBase Lumber and Building Material Industry Professionals Mailing List includes professionals who play essential roles in…
Troubleshooting Your Marketing Automation Plan
Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology, you’re able to connect with customers one-on-one and build better relationships with any number of leads at once, something marketers…
Improving Your ROI with Data Management
Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off the ground is still elusive. On average, only about half of businesses that have adopted marketing automation use its more…
Right Time, Right Customer
With mobile technology, omnipresent email, and a flood of content, your leads are more knowledgeable than ever about their options. Their decision-making process is streamlined too, and by the time they contact you, they may already be miles into their…
5 Tips to Optimize Lead Generation with Video Campaigns
If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War and Peace in less than half an hour. Your video campaign may not be as…
