There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through these steps in real time. The subtler relationships between data sets are revealed through in-depth…
Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating existing contact information is just as important as ever, but marketers are now putting the…
If marketing were just a matter of finding the right words to say to the right people at the right time, every campaign would break sales records. It’s not quite that simple; how do you know who the right people…
As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in a more volatile state than it has been in years. Professionals in the health insurance sector need to work especially…
Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just a few visionaries predicted the rise of mobile devices ten years ago, and at the…
It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the data-driven insights in the world won’t help your marketing efforts achieve much if they’re built…
In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how…
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold.” It’s a good philosophy for marketers…