“Location, location, location.” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have a more precise idea of their visitors’ locations than ever before, thanks to data enhancement…
White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the exchange rate fair. You can’t optimize your white papers’ effectiveness if you’re giving away your…
Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing automation technology stops with installation; they never take the next steps to full implementation, instead using the system as a…
Thousands of Americans retire each day, and as Baby Boomers age out of the workplace, the number of retirees is poised to grow. Environments for Aging Magazine from Emerald Expositions takes a closer look at the unique challenges an aging…
The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological innovation, and the pace of that change is accelerating. To stay current and gain a competitive edge, professionals in the…
Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, you may not be getting optimal performance from it. Think of it as owning a…
From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead generation activities that start to pay dividends right away. Some of these tips take time…
Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a little easier every day. Data enhancement also makes interacting with you easier in ways your…
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom has a specific set of concerns and challenges that they look to you to solve.…