How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has data enhancement started to provide it. You need to know who you’re targeting, where they’re…
It’s a simple equation: The more leads you can move through your sales funnel, the greater your growth. Yet one of the biggest time-wasters when guiding your prospects through that funnel has less to do with leads’ timing than with…
When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of the morning so they’re fresh and ready to read when your prospects wake up. You…
The ReachBase Accounting Professionals Mailing List puts you in touch with the most influential money managers – the professionals responsible for their organization’s accounting and bookkeeping, payroll management, tax preparation, budgets, and financial forecasts.
From toys to technology to vital medical equipment, rubber and plastics have become indispensable building materials of modern life. Business owners, c-level executives, tire manufacturers, chemical engineers, plant managers, researchers, and other professionals in the plastics industry read the weekly…
With more processing power available and an ever-growing Internet of Things, big data just keeps getting bigger. For marketers, it’s also worth asking if data is getting better – more accurate, more organized, and more accurate in predicting the outcome…
When it comes to market segmentation, where do you draw your lines? Some segments are relatively easy to define based on geographical location, buying history, or lead score. Others are more complex, incorporating behavioral and contextual data to create a…
When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon for products you’ll never need or Googling information you can’t use? Probably never, yet B2B…
Baskin-Robbins knows a lot about manufacturing ice cream. They know even more about marketing it; their “31 flavors” promise has kept the brand popular since 1953. That number sticks in customers’ memories, but the actual number of flavors the company…