Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them there can make the difference between earning a sale and losing a valued lead to…
A key part of communication is subtext, the subtle connotations and unspoken meanings that people pick up on in a conversation. Subtext is easy to see in face-to-face meetings; you only need to do a little discreet people-watching the next…
Great communication doesn’t just mean what you share with your leads; it’s also about what they’re telling you – even if they aren’t aware of it. Your prospects share volumes of information with you just by interacting with your brand’s…
A new year is the ideal time for a fresh start. Just ask anyone who’s starting a diet or embarking on a new fitness program. That’s true for your database too; it’s never a bad time to assess your system’s…
Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree of customer insight we have now would have been science fiction just a decade ago.…
Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes the difference between blue-sky guesswork and a meaningful forecast. That’s true for marketers seeking insight…
We all hope that 2018 will bring us more leads, but with an assist from the next generation in marketing automation, we can now also get better leads. That’s especially important now that quantity is harder to find; markets are…
Leads are fundamental to your organization’s growth, but it isn’t enough to have one successful approach to lead gen. As you grow, you need new ways to guarantee a steady flow of leads, and you need to be able to…
Deliverability is a prime statistic when assessing the success of your email marketing program. High deliverability rates are a must to ensure your message gets to the right audience, but deliverability is just the minimum standard of excellence your email…