Marketing automation is an incredibly powerful tool-set, but without an idea of what you want to build or how you want it to work, it can’t transform your sales and marketing results the way businesses might hope. While every business…
Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and marketing mix, watch for these challenges to overcome.
Your MARKETING AI® is up to the challenge of delivering email to the right recipients thanks to its data enhancement capabilities, but it can’t make them open and read. To do that, you need human ingenuity fused with machine intelligence.…
Most major advances in technology come with a corresponding leap in complexity. When cars first became common, for example, the need for roads, traffic control, and gas stations suddenly grew exponentially. Database marketing managers are still at the dawn of…
Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? The technology is there, but most businesses aren’t yet using it effectively. They have the…
Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your website via a prospect typing in your URL, and organic traffic consists of search engine results. Those are still useful…
We touched on social listening as part of the fundamentals of social media lead gen, but it’s important enough to merit its own post. Learning to listen well on social media pays dividends across all channels by giving you deep…
To know your leads fully, you need to do more than ask them for information. It isn’t that they’re unwilling to give it to you; if you’ve spent time earning their trust and know which questions to ask, they’ll share…
We’d bet that most of you who visit our blog and sign up for our newsletter will read this article first. How do we know? The allure of a 30-day plan is potent, and readers gravitate to the promise of…