Only 25% of leads are legitimate and should advance to sales. * Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. The theory behind lead scoring is straightforward: Leads start at zero…
Omni-channel marketing is a marketing strategy focusing on customer interactions, experiences and messaging. It is often interchanged with other phrases like multichannel marketing, cross-channel marketing and integrated marketing. In the B2B world, it is necessary to maintain relevance and a…
As data-driven marketing takes center stage, inaccurate, invalid or irregular data has an increasingly large negative impact on revenue. Dirty data dramatically reduces any organization’s ability to connect with leads, remain relevant in the marketplace, and effectively realize a return…
Sales/marketing integration, or SMI, connects your CRM to a centralized database. A single intuitive platform puts more customer knowledge within reach and helps you deliver outstanding service that wins you sales. Depending on your current technology and training, you may…
In regard to data hygiene, there are several catchphrases that are bandied about in the B2B data arena that can be slightly vague. Data cleansing is quite straightforward. However when you add data appending and data enriching, the precise descriptions…
Only an estimated 22 percent of companies report that they feel satisfied with their conversion rates. This dismal statistic suggests that most brands have extensive room for improvement with their online marketing effectiveness. The best place to begin making these…
From around the 90s, the Enterprise Data Warehouse (EDW) has been the forerunner of nearly all large-scale business intelligence (BI) settings. Generally, a data warehouse (DW) is a centralized database that is used to report, plan and analyze summarized and…
Efficient database management depends on having a strategy in place for managing existing data and incorporating new information as it comes into your sales and marketing automation system. Too many businesses use an ad hoc setup for migrating and managing…
Whether you invest a little in content or a lot, you only get full value from it if you’re repurposing your longer pieces for use across all channels. Once you own your content, it’s yours to reshape and bring to…