Henry Ford didn’t invent the automobile, but he did something just as important: He pioneered the way to make it better, faster, and less expensive to build than anyone else in a suddenly burgeoning market. Because his factories could turn…
Every business owner wants to gain new customers and increase sales and revenue. How each business owner accomplishes this differs according to the industry, the company, and its individual business goals. Lead generation is usually included in a business’s marketing…
Marketing automation is where data, content, and state-of-the-art technology meet, and investing in the right marketing tools now will mean the difference between leading your industry and being just another follower. There are many different marketing automation options, each of…
Much of human history has been about developing better and more efficient tools. AI is designed to do the same thing for the mind that tools do for the body, improving our ability to see relationships, coordinate communications, spot opportunities,…
Even with the advances in communication technology like SMS messaging, email marketing remains a viable, profitable business strategy. But, as with all marketing, it is critical to send out content that is relevant to your recipients. Consider that sentence carefully—”so…
The Internet has caused traditional marketing strategies such as direct mail, advertisements, and cold calls to become less effective over the last 20 years. B2B marketers have shifted marketing dollars to digital channels, which calls for more strategic ways of…
In today’s rapidly changing global B2B marketing landscape, lead generation is critical. In business to business (B2B) marketing, you have to generate a regular flow of leads to gain revenue. Any lapse in lead generation affects revenue streams and can…
If you missed our webinar please register here to watch ON DEMAND. As restrictions begin to ease and our nation gradually transitions to a post-COVID-19 world, how do you plan to address the pent up patient demand and messaging moving…
It’s time to unveil the top 2020 Marketing trends that will shape the way you do business in the coming year. From chatbots to personalization, marketers will be looking to access the relevant data and technology in order to deliver…