The Internet has caused a paradigm shift in the way buyers gain information about your products, services, and company before they ever get in touch with you. You receive a huge advantage when you gain control over communications timing. The…
There is no question that the proper use of marketing automation software makes marketers more efficient. MA platforms such as Marketo and Eloqua streamline and scale lead management and other marketing tasks to generate more revenue. Marketers use this software…
The fundamental question is, how do you know when someone is ready to purchase? If you don’t know where your leads are in their buyer’s journey, you can’t meet their needs precisely. A competitor will find a way if you…
Last week’s chapter, MA Series – Chapter 3: Central Intelligence and Data Governance, introduced you to the building blocks of the discovery process, the first steps your MARKETING AI® takes as it learns to walk, then run — then soar.…
After the havoc of 2020, businesses are trying to get back on track. New marketing strategies are being devised – and if your market-savvy, you’ll want to employ the most up-to-date online marketing strategies to get back in the game. …
The act of identifying and initiating the interest of a potential customer is essentially the first step your business—and every business—must go through before making a sale. B2B (Business to Business) lead generation programs identify ideal customers for a…
The Cost of Bad Data Who’s in charge of your CIA? Who gets your CRM and your marketing automation system to synchronize with ease? Who defines your data dictionary? Let’s explore how bloated data costs you in real terms. One…
A painter needs a clean canvas. A chef needs a well-organized kitchen. Your creative team needs to work in a clean, well-organized space, and that comes from strong data governance. Identifying inactive or inaccurate records and purging them from the…
B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing…