(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Crain Communications, an acknowledged international leader in business-to-business publications and industry journals, has selected Reach Marketing as exclusive list manager for the company’s premier information source on risk assessment and protection, Business Insurance. Formerly managed by Statlistics, the Business Insurance Masterfile comprises 98,173 unique postal addresses of C-level executives, risk management professionals and insurance brokers.
For more than 45 years, Business Insurance has served the needs of business owners and executives seeking information about insurance, risk and protection. The print edition of Business Insurance magazine reaches consultants, brokers and insurance professionals across a wide range of specialties, including healthcare, transportation, construction and energy.
With insightful features, case studies and timely news briefs, the digital version of the magazine also offers readers an opt-in email newsletter and daily mobile updates. Subscribers include influential executives, business owners, property managers, consultants and other key personnel involved in risk reduction and management.
Greg Grdodian, CEO of Reach Marketing, said, “We’re delighted to represent Business Insurance in our list management division which includes other Crain Communication properties such as Advertising Age, Creativity, Crain’s Regional Publications, Rubber & Plastics News and Tire Business.
