The sales pipeline is no longer a straight shot from your first impression to closing a sale. Today, potential customers educate themselves, and they come to you knowing a great deal about you. Now, your leads are 50% to 80%…
With an effective lead generation strategy, your company can get 133% more revenue than you’ve planned. (Marketo) Lead generation marketing has become more challenging in today’s globally competitive marketplace. Businesses flood consumers with information every day, offering their products and services.…
Email deliverability is the ability of an email message to get into the recipient’s email inbox. It’s also related to inbox placement – whether an email appears in the primary inbox, promotional box, or spam folder. You’ve worked hard creating…
What is the purpose of value proposition? In today’s online market, attracting qualified leads is a highly competitive undertaking. Whether you’re an agency specializing in commercial truck insurance or a software company, your website must present a simple and…
This is part 2 of Chapter 6 We left off talking about list-based retargeting. Next, we’ll move on to re-engagement, trigger, and flow strategies. Re-engagement Strategies No matter how tempting your offer may be, your audience will respond to it…
Any good marketer knows that data ultimately decides whether marketing campaigns are successful or not. To help organizations make informed marketing decisions, you have to quantify, measure, and analyze the metrics to understand the impact of marketing efforts. Two of…
The Internet has caused a paradigm shift in the way buyers gain information about your products, services, and company before they ever get in touch with you. You receive a huge advantage when you gain control over communications timing. The…
There is no question that the proper use of marketing automation software makes marketers more efficient. MA platforms such as Marketo and Eloqua streamline and scale lead management and other marketing tasks to generate more revenue. Marketers use this software…
The fundamental question is, how do you know when someone is ready to purchase? If you don’t know where your leads are in their buyer’s journey, you can’t meet their needs precisely. A competitor will find a way if you…
