Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad world, and you have some idea of technology’s impact. Advertising has long been marketing’s most…
With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything they need to know precisely when they want to know it. Setting qualitative goals helps…
As digital channels go, email is a venerable one. For years, it’s been a reliable, efficient means for marketers to connect with their audience. That doesn’t mean email marketing has grown stagnant, though – quite the opposite. Email’s longevity is…
For personnel in science, engineering, and technology sectors, education is a lifelong pursuit. To stay competitive and keep on top of their ever-evolving industries, keeping up with certification and training is a must for these professionals. EPIC, the Educational Program…
Win-back strategies are vital to marketers. Every lead matters, and customers are far too valuable to lose to competitors or missed connections. Marketing automation tools excel at organizing campaigns designed to call promising leads and former clients back into the…
Mad Men may be off the air, but the image of the creative genius coming up with ad campaigns so startling and fresh that they resonate for years is still firmly fixed in many people’s minds when they think of…
For a marketing channel that’s only been a factor for a couple of decades, email has accumulated its share of marketing myths. Here are some of the most tenacious ones, along with the truth behind them.
A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI determination – the advantages of marketing automation are clear from a CMO’s perspective. What about…
Financial advisors and planners are key components to any successful business. Like all professionals, they are hungry for knowledge in their industry – knowledge they gain from subscribing to industry-leading publications, among other sources. On Wall Street magazine has given…
